We Norwegians is a Norwegian apparel company, based in Voss, focusing on the design, distribution and marketing of premium wool products. Norwegians are wrapped in soft, wool blankets as new-borns, and we continue to wear wool as we grow up – Through out the whole year. The idea behind We Norwegians is to take the natural benefits that wool have, and make garments that have a natural technical function as well as a contemporary design. The designs are a mix of modern basics and traditional, Norwegian knitting patterns.
We Norwegians source the best wool yarns from Australia, New Zealand, Italy and Norway, and manufacture 100% in Europe. Together this yields apparel that looks great and is made to last. The product line consists of merino wool tops, cardigans, sweaters and pants, in addition to a premium quality line of Italian made luxury scarves.
We Norwegians want the consumers to be able to see behind the scenes in the making of our products and develop a consciousness towards sustainable fashion. Who is making your clothes? Where does the yarn come from? Who is the person doing the dyeing, cutting, patterns and stitching them together? The textile industry can actually benefit all those involved.
We Norwegians is the antithesis of disposable fashion. The quality of the fabrics, yarns and craftsmanship is for the discerning audience. The design is more style driven and less fashion driven. This provides more timeless apparel that you can keep and wear for a longer span of time.